The Best Marketing Campaign Of All Time Is...

What's the best marketing campaign ever? 

For me, there are two that immediately jump to mind as the greatest of all time 🐐

1. Beats By Dre 🎧

To this day, I don't think I've ever seen a brand have as meteoric of a rise as Beats did ☄️

Relying on it's unparalleled strategic advantage of relationships with celebrity athletes and musicians, Beats started appearing EVERYWHERE. 

Every music video I watched, people were wearing beats. 

College athletes walked around campuses rocking Beats in their school's colors. 

And I'll never forget when the 2008 Men's Olympic Basketball team ran out rocking Beats. 

Iconic. 

I thought to myself: "wtf are these and where can I get them?" 

2. Popeye's 🐔

I'll never be able to forget the "Is Popeye's Chicken Sandwich Better Than Chic-Fil-A's?" debate of 2019. 

I never realized it, but I had inexplicable loyalty to Chic-Fil-A. 

So I was SHOOK by these claims that Popeye's might be better 😵‍💫

As this debate picked up steam and continued to go viral, I found myself waiting in line at a Popeye’s for 45-minutes...

My goal was to prove to myself that Chic-Fil-A was in fact better. 

But damn. I ate the Popeye's Chicken Sandwich, and to quote Jonah Hill in Superbad...

"It was like the first time I heard the Beatles" 🥰

So those are my top 2 choices for the best marketing campaigns of my lifetime 🥇

What's your favorite campaign of all time?

Let me know in the comments 👇